Business Planning & Marketing Strategy

Article published courtesy of Franklin County Free Press.

Nathan Neil of LaunchUX and Crystal Groves of Gettysburg have put together a webinar, to help small businesses navigate both the pandemic and the new world they feel is coming when the crisis is over.

The webinar provides not only survival techniques for today, but a view of how businesses can thrive when the pandemic is over.

In the free webinar, titled Emerge – Business Planning And Marketing Strategy Lessons From COVID-19, Neil and Groves suggest ways a business owner can take their business to the next level and even plan for future events that could hinder normal operations.

They talk about everything from marketing planning to eCommerce conversions to keeping a business running remotely during a crisis.

They are both seeing a surge in the eCommerce side of their clients businesses.

The importance of an online presence

Many area businesses already had a strong online presence, like Boswell’s Pipes in Chambersburg. The specialty pipe and tobacco store closed under Gov. Tom Wolf’s emergency order to shutter all non-life-sustaining businesses.

“They are doing a huge amount of eCommerce right now,” Neil said. ”They did before too, but now they are seeing a strong increase.”

The health industry is also seeing an upsurge in the use of eCommerce techniques. WellSpan Health has announced it is moving to virtual office calls during the pandemic crisis.

The free webinar, geared toward small businesses, touches on many aspects of coping with the present reality while planning for a vastly different future.

Nathan Neil is the owner of LaunchUX, LLC and Technology Director of Solinkit, LLC.